Confidential Client (Name Withheld by Request)
Private Label Consumer Goods (UK Marketplace Brand)
Built a UK Amazon private label brand from zero to over £100,000 in sales, then extended fulfilment to eBay, a website, and TikTok Shop through Amazon MCF.
The challenge
The brand launched with no listings, no sales history, and no fulfilment infrastructure — every product listing, category position, and shipping process had to be built from scratch in a competitive UK category.
The approach
I built the Amazon private label brand from the ground up: product listing creation and optimisation, and scaling category position as sales volume grew. I then set up Multi-Channel Fulfilment (MCF) so Amazon's own fulfilment network ships orders placed on eBay, the brand's website, and TikTok Shop from the same inventory pool — and automated the order and inventory workflows connecting those channels, cutting manual fulfilment work as volume scaled.
The result
The brand passed £100,000 in sales, growing from a standing start to 8,627 units ordered and £129,249.14 in ordered product sales over the past year — with eBay, website, and TikTok Shop orders all fulfilled through Amazon MCF.
Verified Results
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