Paid search that pays for itself.Google Ads Campaigns Built to Convert, Not Just Click
Search, Shopping, Performance Max, Display, and YouTube campaigns — built around clean tracking and a clear path to ROI.
Overview
Google Ads can be one of the most profitable channels available, or one of the fastest ways to burn a budget — the difference is almost always in the setup: conversion tracking, campaign structure, and ongoing optimisation, not the platform itself.
This service covers Search, Shopping, Performance Max, Display, and YouTube campaigns, built around clean tracking from day one and managed on an ongoing basis — not set up once and left to run unattended.
What usually brings sellers here
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How an engagement actually runs
Account & tracking audit
Conversion tracking, campaign structure, and past performance reviewed before anything changes.
Campaign strategy
The right mix of Search, Shopping, Performance Max, and remarketing for the specific goal.
Build & launch
Campaigns structured properly from the start, not patched together and adjusted later.
Ongoing optimisation
Regular testing and adjustment based on real performance data, not a set-and-forget approach.
Reporting
Clear, honest reporting tied to conversions and ROI, not just clicks and impressions.
What changes once this is in place
Chat on WhatsAppWhat's included, and what isn't
So you know what you're getting before we speak, not after.
Included
Not included, or scoped separately
Cost and timing
How pricing works
The management fee is scoped separately from ad spend and depends on account size and complexity. Ad spend itself goes directly to Google.
- Number of campaign types running — a single Search campaign is not a Shopping plus PMax build
- Size of the product catalogue or service range
- Whether conversion tracking already exists and works, or has to be built
- Number of markets and languages
How long it takes
Search campaigns can show data within days; meaningful optimisation typically needs a few weeks of real performance data to work with. Anyone promising profitable performance in a fixed number of days is guessing.
- Tracking and build
- Conversion tracking verified first, then campaigns built on top of it.
- Data collection
- Enough real spend and conversions to make optimisation decisions on evidence rather than intuition.
- Optimisation
- Ongoing search-term, bid and creative work as the account accumulates history.
Frequently asked questions
How much should I spend on Google Ads?
Depends on margins, goals, and how competitive the market is — scoped per business, not a flat rule that applies to everyone.
Why are my Google Ads not converting?
Commonly tracking issues, a poor match between ad and landing page, or budget spent on the wrong searches — each is checked in the audit before any changes are made.
How much does Google Ads management cost?
The management fee is scoped separately from ad spend, and depends on account size and complexity — ad spend itself goes directly to Google.
Is Performance Max worth using?
It can be effective when set up and monitored properly. It's treated as one tool in the overall strategy, not the whole plan by default.
How long before I see results from Google Ads?
Search campaigns can show data within days; meaningful optimisation typically needs a few weeks of real performance data to work with.
Do you manage the ad spend budget or just the campaigns?
Ad spend goes directly to Google. This service covers strategy, setup, tracking, and ongoing campaign management.
This service connects closely with Meta Ads, SEO, and Web Development.
Other ways this work gets extended
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