Muhammad Rizwan Iqbal
Business Growth & E-commerce Strategy Consultant. I work with founders and online sellers on marketplace and search channels — Amazon, eBay, Shopify and TikTok Shop — and I write the guidance published on this site.
How I work
Most of the businesses I work with do not have a channel problem. They have a sequencing problem: advertising spend before the margins are understood, a marketplace listing before the pricing works, a website before there is a plan to send anyone to it. So the work usually starts with strategy — objectives, realistic margins, and who the customer actually is — and only then moves to execution.
Decisions come from the account data: sales, advertising cost, conversion rate, and profitability. High revenue on poor margins is not growth, and I would rather tell a client that a channel is a bad fit than take on the retainer. The articles and guides on this site are written the same way — hedged where platform behaviour genuinely varies, specific where it does not.
More background on the approach and the channels I cover is on the About page.
What I actually do
Representative work
A sample of the more substantial pieces on this site, rather than the most recent.
Get in touch
If something on this site is relevant to a problem you are dealing with, the fastest route is a direct message. Tell me what platform you are on and what has actually happened, and you will get a straight answer about whether it is something I can help with.
Contact Rizwan